Consumers love to use fintech services for the instant accessibility and convenience they provide; but as more and more providers are entering the financial technology space and offering the same services, it’s harder for consumers to tell providers apart.
Services that protect consumers from identity theft and fraud are expected to skyrocket in 2019, according to a new report by Fact.MR. In 2018, nearly 1,000 data breaches have exposed the personal data of more than 47 million consumers, including 1.7 million records hacked at banking, credit and financial institutions. During 2017, a total of 16.7 million consumers were [...]
2018 has been a wild ride for digital users on the data security front. According to data from The Identity Theft Resource Center (ITRC), 1,579 data breaches exposed approximately 179 million consumer data records in 2017. More alarmingly, those figures were up 44% and 389%, respectively, from 2016. Meanwhile, a 2017 Consumer Fraud Protections Survey from AYTM, an independent research [...]
According to Bain & Co., it costs seven times more money to attract new customers than it does to keep existing customers. If you retain just five percent of your customers annually, you can generate up to 125 percent more profits. More and more, companies are adopting programmatic ways to garner repeat customers. They’re thinking [...]
In his now famous TED Talk (more than 12 million YouTube views), best-selling author and adjunct staff member of the RAND Corporation, Simon Sinek discusses connecting with customers on a different level. A deeper level. A level where it’s about more than the product or even the brand, it’s about beliefs and philosophies—about why you do what [...]
There are many tools designed to create customer satisfaction and engagement with the aim of building ongoing customer loyalty, from rewards programs to one-click ordering to personalized discounts. But the strongest emerging trends in consumer loyalty suggest that successfully building loyalty must be part of a large, overarching strategy rather than a disparate set of [...]