There’s no denying it: we’ve all become addicted to personalized, immediate, and friction-free experiences via our favorite channel. And that has created the new competitive landscape in financial services. Our expectations have been fueled by rapid technology adoption and our experiences with the likes of Apple, Facebook, and Amazon.
Aside from baking the perfect, Instagram-worthy pie and keeping their relatives from roasting each other over politics while passing the potatoes, your customers face many more important hurdles, challenges, and frustrations during the holiday season. The list-topper: their finances.
When your customers have stable finances and better credit they're not only likely to pay their bills to you on time, they're also likely to qualify and be interested in purchasing additional products and services. And it is credit education tools provided by you that helps them get and stay fiscally fit and turn them [...]
2018 has been a wild ride for digital users on the data security front. According to data from The Identity Theft Resource Center (ITRC), 1,579 data breaches exposed approximately 179 million consumer data records in 2017. More alarmingly, those figures were up 44% and 389%, respectively, from 2016. Meanwhile, a 2017 Consumer Fraud Protections Survey from AYTM, an independent research [...]
According to Bain & Co., it costs seven times more money to attract new customers than it does to keep existing customers. If you retain just five percent of your customers annually, you can generate up to 125 percent more profits. More and more, companies are adopting programmatic ways to garner repeat customers. They’re thinking [...]
In his now famous TED Talk (more than 12 million YouTube views), best-selling author and adjunct staff member of the RAND Corporation, Simon Sinek discusses connecting with customers on a different level. A deeper level. A level where it’s about more than the product or even the brand, it’s about beliefs and philosophies—about why you do what [...]
There are many tools designed to create customer satisfaction and engagement with the aim of building ongoing customer loyalty, from rewards programs to one-click ordering to personalized discounts. But the strongest emerging trends in consumer loyalty suggest that successfully building loyalty must be part of a large, overarching strategy rather than a disparate set of [...]