Disrupt Confusion By Adding Customer Value

By | October 16th, 2019|Banking, Credit Cards, Credit Education, Customer Loyalty, Fintech, Loyalty|

By helping customers to improve their finances and to safeguard their personal data, these high-value services also give lenders insight into customer needs and creditworthiness, and can help uncover a new revenue source. Greater understanding of customer priorities in turn enables timely, targeted product offers that address customer needs and offer great ROI potential.

The Digital Future of Consumer Finance

By | October 2nd, 2019|Consumer Finance, Credit Cards, Credit Education, Customer Loyalty, Identity Protection, innovation, Loyalty, Product News, Research and Reports|

As customer service continues its rapid shift to digital channels, consumer-finance companies have a powerful opportunity to engage customers and add value to the user experience. Credit education solutions can give customers valuable, personalized information and help lenders deliver relevant, prequalified credit offers that meet customers’ needs.

Credit Education Pays Off for Secured-Card Users & Issuers

By | September 25th, 2019|Banking, Consumer Finance, Credit Cards, Credit Education, Customer Loyalty, Loyalty|

Secured credit cards are time-tested vehicles for enabling consumers with no or limited (thin-file) credit history to build their credit score profile. Pairing secured cardholders with individualized credit education services can help consumers and credit card issuers reach that goal.

Make Credit Education a Cornerstone of Millennial Outreach

By | September 18th, 2019|Banking, Consumer Finance, Credit Cards, Credit Education, Customer Loyalty, innovation|

Recent Experian research found that innovative digital resources are highly effective at informing, educating and energizing millennial audiences. That makes credit education services, delivered over the digital and mobile channels where millennials are most at home, an ideal millennial-outreach vehicle.

Fintechs: Make Room for Millennials

By | August 6th, 2019|Banking, Credit Cards, Credit Education, Customer Loyalty, Fintech|

Today, Fintechs have a significant opportunity to educate and empower millennials with impactful credit education services. We know millennials are technologically savvy, but studies suggest that they need help building financial wellness.

Fintechs: Build Momentum with Credit Education

By | July 8th, 2019|Credit Education, Customer Loyalty, Fintech|

After pushing the limits of digital innovation, fintechs still face the challenge of finding new customers while continuing to engage and retain loyal ones. For fintechs, success will depend on the acquisition of new customers by offering personalized credit education products and the ability to cross-sell bundled offerings at key points during the customer life [...]

The Next Frontier for FinTech Lenders is Their Own Customer Base

By | March 26th, 2019|Credit Education, Customer Loyalty, Fintech|

There’s no denying it: we’ve all become addicted to personalized, immediate, and friction-free experiences via our favorite channel. And that has created the new competitive landscape in financial services. Our expectations have been fueled by rapid technology adoption and our experiences with the likes of Apple, Facebook, and Amazon.

Stress, Worry, and Fear Are Influencing 2018 Holiday Shopping Patterns

By | November 16th, 2018|Customer Loyalty|

Aside from baking the perfect, Instagram-worthy pie and keeping their relatives from roasting each other over politics while passing the potatoes, your customers face many more important hurdles, challenges, and frustrations during the holiday season. The list-topper: their finances.

The positive impact that credit education can have on your customers

By | October 29th, 2018|Credit Cards, Credit Education, Customer Loyalty|

When your customers have stable finances and better credit they're not only likely to pay their bills to you on time, they're also likely to qualify and be interested in purchasing additional products and services. And it is credit education tools provided by you that helps them get and stay fiscally fit and turn them [...]

Five data security issues keeping your customers up at night

By | September 18th, 2018|Customer Loyalty, Loyalty|

2018 has been a wild ride for digital users on the data security front. According to data from The Identity Theft Resource Center (ITRC), 1,579 data breaches exposed approximately 179 million consumer data records in 2017. More alarmingly, those figures were up 44% and 389%, respectively, from 2016. Meanwhile, a 2017 Consumer Fraud Protections Survey from AYTM, an independent research [...]

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