The Digital Future of Consumer Finance

By | October 2nd, 2019|Consumer Finance, Credit Cards, Credit Education, Customer Loyalty, Identity Protection, innovation, Loyalty, Product News, Research and Reports|

As customer service continues its rapid shift to digital channels, consumer-finance companies have a powerful opportunity to engage customers and add value to the user experience. Credit education solutions can give customers valuable, personalized information and help lenders deliver relevant, prequalified credit offers that meet customers’ needs.

Credit Education Pays Off for Secured-Card Users & Issuers

By | September 25th, 2019|Banking, Consumer Finance, Credit Cards, Credit Education, Customer Loyalty, Loyalty|

Secured credit cards are time-tested vehicles for enabling consumers with no or limited (thin-file) credit history to build their credit score profile. Pairing secured cardholders with individualized credit education services can help consumers and credit card issuers reach that goal.

Make Credit Education a Cornerstone of Millennial Outreach

By | September 18th, 2019|Banking, Consumer Finance, Credit Cards, Credit Education, Customer Loyalty, innovation|

Recent Experian research found that innovative digital resources are highly effective at informing, educating and energizing millennial audiences. That makes credit education services, delivered over the digital and mobile channels where millennials are most at home, an ideal millennial-outreach vehicle.

Fintechs: Customers Need an Ally to Fight ID Theft and Fraud

By | July 25th, 2019|Banking, Consumer Finance, Credit Education, Fintech, Uncategorized|

Fintech companies can get ahead of consumer demand by offering identity protection solutions that cover individuals and their families. Offering solutions that detect cyber threats to personal data, can help Fintechs build loyalty with their customers while gaining a competitive advantage. Bundled identity-protection solutions give fintechs an edge in the market by providing an additional [...]

From touchpoints to episodes: A new approach to consumer finance

By | September 18th, 2018|Consumer Finance|

From the beginning of time, this is how consumer finance companies have worked: a company sees a need that’s not being met (or something their competitor has done) and they build a new product or offer a new service around it. Then they have a team manage and market that product. At larger consumer finance [...]

When it comes to finance, your customers could use a little help

By | September 18th, 2018|Consumer Finance|

Most people muddle through life without really knowing much about their finances. In fact, when it comes to financial literacy, we have a serious problem here in America. According to Forbes, 44% of us don’t have an emergency fund of at least $400, 43% of student loan borrowers are missing payments, credit card debt has surpassed [...]

Four things consumer finance companies can do to encourage cross-selling

By | September 18th, 2018|Consumer Finance|

As a consumer finance company, you may very well sell the entire spectrum of financial products that a person might need from cradle to grave. The person who got their very first credit card from your company will someday need a home loan. Then a re-fi. Then a 529, a Roth IRA, a 401K, etc. [...]

Five ways consumer finance companies can improve transparency

By | September 18th, 2018|Consumer Finance|

When we do business with a company, we want to know that the arrangement is straightforward and our interests are protected. That requires you to see into the mechanics of the relationship and quickly understand 1) what you’re getting and when and 2) what it will costs you so that you know that the scales are [...]

Why consumer finance companies should go back to the basics

By | September 18th, 2018|Consumer Finance|

Everyone knows that financial services consumers shop on price – the lowest interest rate always wins, whether it’s a mortgage, a credit card, or any other loan, right? Wrong. According to survey data compiled by PricewaterhouseCoopers, an average of 53 percent of consumers value service above the interest rate when it comes to selecting lenders for [...]

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