By helping customers to improve their finances and to safeguard their personal data, these high-value services also give lenders insight into customer needs and creditworthiness, and can help uncover a new revenue source. Greater understanding of customer priorities in turn enables timely, targeted product offers that address customer needs and offer great ROI potential.
Consumers love to use fintech services for the instant accessibility and convenience they provide; but as more and more providers are entering the financial technology space and offering the same services, it’s harder for consumers to tell providers apart.
Today, Fintechs have a significant opportunity to educate and empower millennials with impactful credit education services. We know millennials are technologically savvy, but studies suggest that they need help building financial wellness.
Fintech companies can get ahead of consumer demand by offering identity protection solutions that cover individuals and their families. Offering solutions that detect cyber threats to personal data, can help Fintechs build loyalty with their customers while gaining a competitive advantage. Bundled identity-protection solutions give fintechs an edge in the market by providing an additional [...]
Offering interactive credit education tools that give customers actionable insights into their financial health is a promising tactic for fintechs seeking to deliver more valuable customer experiences—and opportunities to offer new products and services.
After pushing the limits of digital innovation, fintechs still face the challenge of finding new customers while continuing to engage and retain loyal ones. For fintechs, success will depend on the acquisition of new customers by offering personalized credit education products and the ability to cross-sell bundled offerings at key points during the customer life [...]
Consumers don’t always understand the context of their credit score and it’s not always obvious what is needed to do to improve their creditworthiness. The truth is there’s a lot more to a credit score than just a number, and the stakes can be high for everyday people.
There’s never been a better time to be a fraudster. Fraud is a big business and a growing threat to consumers, e-commerce businesses, and financial institutions in today’s digital landscape. The rewards are high for cyber criminals who remain masked by the anonymity of the Internet, and increasingly sophisticated attacks expose the personal information, payments [...]
There’s more to the ’80s and ’90s than the decline of disco and the birth of grunge and techno-pop music. Those who were born in those years have come of age during a short period defined by the Internet, a transformative mobile/digital revolution, and the Great Recession of the late 2000s, and these millennials are [...]
There’s no denying it: we’ve all become addicted to personalized, immediate, and friction-free experiences via our favorite channel. And that has created the new competitive landscape in financial services. Our expectations have been fueled by rapid technology adoption and our experiences with the likes of Apple, Facebook, and Amazon.