How to build a loyalty boomerang to keep customers coming back

By | September 18th, 2018|Customer Loyalty, Loyalty|

According to Bain & Co., it costs seven times more money to attract new customers than it does to keep existing customers. If you retain just five percent of your customers annually, you can generate up to 125 percent more profits. More and more, companies are adopting programmatic ways to garner repeat customers. They’re thinking [...]

Five fundamentals for building a (truly) loyal customer base

By | September 18th, 2018|Customer Loyalty, Loyalty|

In his now famous TED Talk (more than 12 million YouTube views), best-selling author and adjunct staff member of the RAND Corporation, Simon Sinek discusses connecting with customers on a different level. A deeper level. A level where it’s about more than the product or even the brand, it’s about beliefs and philosophies—about why you do what [...]

Six trends for building customer loyalty in 2018

By | September 18th, 2018|Customer Loyalty, Loyalty|

There are many tools designed to create customer satisfaction and engagement with the aim of building ongoing customer loyalty, from rewards programs to one-click ordering to personalized discounts. But the strongest emerging trends in consumer loyalty suggest that successfully building loyalty must be part of a large, overarching strategy rather than a disparate set of [...]

How Proactive Customer Service Improves Loyalty

By | May 31st, 2018|Uncategorized|

Long ago, in the days before outsourced call centers and sophisticated phone trees, customer service was about actually servicing customers, thinking about customer experience and trying to make it better whenever possible. Today it seems to have become more about troubleshooting errors and placating irate buyers. To the average person, customer service staff is there [...]

Building customer trust through credit education and ID protection

By | May 16th, 2018|Uncategorized|

The relationship that a company has with its customers can be good. It can even be great. But very often consumers are laboring under the impression that the companies they do business with don’t always have their best interests at heart. According to the 2018 Trust Barometer from Edelman marketing consultancy, almost half of Americans [...]

The Role of Credit Education in Driving Retail Growth

By | May 8th, 2018|Uncategorized|

Americans continue to struggle with credit and debt, and amidst that struggle lies an opportunity for retailers to educate consumers on developing better credit habits, and make them better customers. Consider these statistics that show Americans have much to do to improve their financial standing – and their credit scores: --- Total U.S. credit card [...]

They’re in Your Store. Show Them You Care and They’ll be Back

By | April 25th, 2018|Retail|

In the retail world, it’s common to focus on the transaction. After all, that’s where the money is changing hands. People come to your brick-and-mortar store, website, or mobile app, find something at a fair price, maybe browse a bit, pay and then they are gone. After their purchase, they may be back, or they [...]

Three Ways ID Protection Services Help Banks Build Customer Loyalty

By | April 19th, 2018|Banking, Identity Protection|

According to a Harris Poll/Feedzai survey, only around 25% of Americans trust banks with their data. One clear path to regaining that trust is to via robust ID protection services. “While consumers may not think about the complex wiring and plumbing of companies and organizations and how they wheel and deal personal data, there is [...]

Consumer Trust: Four Ways to Show Your Customers Your Bank Has Their Backs

By | April 10th, 2018|Credit Education|

As the world becomes more digital, your customers savor the efficiencies that come along with that. Banking by phone, localized information at their fingertips and online reviews are the kind of services that quickly become habits. But today’s fast pace of change and the complex credit landscape wrought with data breaches and other cybersecurity threats [...]

A Growth Story: Building Hearty, Lasting Relationships with Millennials and Generation Z Through Credit Education

By | February 14th, 2018|Credit Education|

Valentine’s Day is upon us; time to pull out all the heart-melting stops. While this annual celebration of affection is full of anticipation for candlelight dinners, boxes chock full of chocolate, and flowers galore, it also can also create financial anxiety for consumers, especially if they’re using credit cards to make purchases. According to the [...]

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