2018 has been a wild ride for digital users on the data security front. According to data from The Identity Theft Resource Center (ITRC), 1,579 data breaches exposed approximately 179 million consumer data records in 2017. More alarmingly, those figures were up 44% and 389%, respectively, from 2016. Meanwhile, a 2017 Consumer Fraud Protections Survey from AYTM, an independence research [...]

According to Bain & Co., it costs seven times more money to attract new customers than it does to keep existing customers. If you retain just five percent of your customers annually, you can generate up to 125 percent more profits. More and more, companies are adopting programmatic ways to garner repeat customers. They’re thinking [...]

In his now famous TED Talk (more than 12 million YouTube views), best-selling author and adjunct staff member of the RAND Corporation, Simon Sinek discusses connecting with customers on a different level. A deeper level. A level where it’s about more than the product or even the brand, it’s about beliefs and philosophies—about why you do what [...]

Six trends for building customer loyalty in 2018:  Choreograph the user experience Data gets personal Social and environmental responsibility Tell your story Protect that data! Get chatty There are many tools designed to create customer satisfaction and engagement with the aim of building ongoing customer loyalty, from rewards programs to one-click ordering to personalized discounts. [...]