An Experian survey paints a stark picture of Americans’ financial uncertainty amid the pandemic—and suggests opportunities for forging stronger connections with customers and employees by offering resources to help that can keep them connected and engaged
The new on-demand webinar series from Experian Partner Solutions delivers quick and timely information to help companies stay up-to-date on how COVID-19 related fraud is impacting consumers.
Giving small business clients resources to protect their financial health in this time of crisis can not only create additional touch points with brands, but can be a saving grace. This generates long-term goodwill and, ultimately, client loyalty. As COVID-19 continues to wreak havoc, small businesses can use all the help they can get.
Consumer finance firms that address these priorities can build customer goodwill and trust. Experian’s Partner Solutions enable consumer finance firms the means to do so quickly with turnkey solutions that have the potential to unlock a new revenue stream.
By helping customers to improve their finances and to safeguard their personal data, these high-value services also give lenders insight into customer needs and creditworthiness, and can help uncover a new revenue source. Greater understanding of customer priorities in turn enables timely, targeted product offers that address customer needs and offer great ROI potential.
As customer service continues its rapid shift to digital channels, consumer-finance companies have a powerful opportunity to engage customers and add value to the user experience. Credit education solutions can give customers valuable, personalized information and help lenders deliver relevant, prequalified credit offers that meet customers’ needs.
Secured credit cards are time-tested vehicles for enabling consumers with no or limited (thin-file) credit history to build their credit score profile. Pairing secured cardholders with individualized credit education services can help consumers and credit card issuers reach that goal.
Recent Experian research found that innovative digital resources are highly effective at informing, educating and energizing millennial audiences. That makes credit education services, delivered over the digital and mobile channels where millennials are most at home, an ideal millennial-outreach vehicle.
By helping consumers become more financially capable, fintechs build goodwill and help customers become better prospects for additional financial products: Equipping users with better credit management skills is one way fintechs can cultivate more qualified candidates for mortgages, auto loans, larger lines of credit, and other product offerings.
Consumers love to use fintech services for the instant accessibility and convenience they provide; but as more and more providers are entering the financial technology space and offering the same services, it’s harder for consumers to tell providers apart.